For financial planning firms

A specialist route for a risk you can already see

You are not being asked to advise on protection or sell a policy. You are being given a safe, professional way to spot a serious client gap and introduce it, while it can still be fixed.

Why financial planners introduce ContinuityPoint

What it does for your firm, not just your client

Advisory value

Add advisory value beyond compliance and annual accounts.

Stay closest

Look proactive to your best clients, and stay closer to them than any competitor.

No reputational risk

Refer to a high-calibre specialist, not a product salesperson.

Cover the exposure

Reduce the risk of being the adviser who never raised an obvious exposure.

Fully disclosed

Open a transparent, disclosed introducer arrangement, structured through RQ.

Professional boundaries

You identify the risk. We handle the specialist advice.

You

  • Notice the client trigger

  • Make a simple introduction

  • Stay the trusted adviser

  • Keep your client relationship

ContinuityPoint

  • Provide the specialist protection advice

  • Coordinate the trust, will and agreement through regulated partners

  • Never blur professional lines

  • Keep you informed, with consent

This is your advisory opportunity, not your advice liability.

The triggers you can spot

If a client shows any of these, it is worth a conversation

Two or more shareholders

Real share value

Director loan accounts

Personal guarantees

Business borrowing

Retained profits

Family income from dividends

One critical owner

No shareholder agreement, or an old one

Cover arranged years ago, never reviewed

Succession or exit on the horizon

The checklist turns this into a two-minute scan of your client base.

How referrals work

A simple, professional referral process

01

You spot a client trigger. The checklist makes this quick.

02

You introduce the client, or ask us for a preliminary discussion first.

03

ContinuityPoint holds an initial review call.

04

The work and the fixed fee are scoped and agreed with the client.

05

The client receives fixed-fee advice and a clear implementation plan.

06

Legal work is coordinated through regulated legal partners.

07

You stay informed where appropriate, with the client’s consent.

Handled compliantly, through RQ

A transparent introducer arrangement that never has to feel sales-led

Introductions are recorded and managed through RQ, an ICAEW Business Partner built for referral compliance. Fee disclosure, client consent and the audit trail your DPB licence requires are handled properly.

Start small

Start with three clients

You do not have to commit your whole client base. Pick three clients who show the triggers, or send us an anonymised client scenario, and we will show you exactly how the review works and what your client would get.

Follow Our Thinking

Follow us for clear, practical insight on protection, planning and continuity.



ContinuityPoint does not carry out reserved legal activities. We design, coordinate, and deliver a risk-based, insurance-led planning process, operating as an FCA-regulated insurance intermediary. Where legal advice or legal drafting is required, this is carried out by our partner regulated law firm, ensuring clients receive fully compliant legal services that align with and support the wider financial and protection planning strategy. Will writing, estate planning, and trust documentation services are not regulated by the FCA and do not fall within the scope of the Financial Services Compensation Scheme or the Financial Ombudsman Service.


ContinuityPoint is a trading style of Active Business Protection Limited, an appointed representative of Active Mortgage Services Limited, which is authorised and regulated by the FCA, reference number 473140. Registered office 3 Highcliff View, Westgate, Guisborough. TS14 6AY. Registered in England with company number 14535477.

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